T-SQUARED
Brand positioning for an unsung hero.
T-Squared makes laboratories, cleanrooms and manufacturing units where the smartest of people do world-changing work. From the national cyclotron to the Covid-19 vaccine testing centres.
I repositioned the brand to flip their focus from capabilities to outcomes, giving T-Squared a platform to lead with the incredible things their clients do.
They quickly started winning bigger contracts, faster.
“For 20 years people have asked me exactly what we do here at T-Squared. Now I have an answer.”
- Alan Simpson, Managing Director, T-Squared
Made at Stand, with T-SQUARED