BACKGROUND
The team behind 5pm.co.uk (Scotland’s leading discount booking brand) planned to launch a new company on a co-operative model, to take on the international players in hotel booking. They asked Stand to create their new brand.
INSIGHT
Kooble is an ethical alternative to monopolistic big tech brands like Booking.com – a disruptor that needed to be positioned in context against them. The co-operative model is better for hoteliers, customers, and the industry
Awards
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
Contact
- email@domain.com
CREATIVE
Brand strategy, naming, visual identity, marketing plan, recruitment marketing plan, and launch campaign.
IMPACT
“This is going to redefine Scotland’s tourism landscape. It will be a game changer for the independent hotel community and a force for good for Scotland.”
- Marc Crothall, CEO, Scottish Tourism Alliance
Awards
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
Contact
- email@domain.com
Made at Stand with 5pm.co.uk (soon to become Kooble)